The Ethereum Foundation just launched Etherealize to handle network marketing.
With a focus on content and promotions, the new offshoot will also drive technical development.
Etherealize comes at a time when ecosystem growth hinges on L2 evolution.
The Ethereum Foundation has launched a new offshoot called Etherealize to bring institutions into the ecosystem. A post on X says that Etherealize highlights Ethereum’s efforts to grow its user base and encourage more institutions to participate in the network.
Benefits of the Etherealize Launch
Etherealize will act as a marketing and product support team for Ethereum.
Its goal is to connect traditional institutions with the fast-changing world of decentralized finance (), blockchain applications, and Web3 technologies. Etherealize aims to make Ethereum easier and more appealing for businesses and large organizations.
First, Etherealize is a hub for content – for TradFi, for ETF issuers, and for the broader public to learn about the Ethereum economy
Ethereum is ambitious – it’s the operating system for the global economy
We’ll help spread Ethereum’s potential: https://t.co/sdZaJaEn4o
(2/7)
— Etherealize (@Etherealize_io) January 22, 2025
First, Etherealize is a hub for content – for TradFi, for ETF issuers, and for the broader public to learn about the Ethereum economy
Ethereum is ambitious – it’s the operating system for the global economy
We’ll help spread Ethereum’s potential:
(2/7)
— Etherealize (@Etherealize_io)
The new offshoot will help these organizations learn about and adopt Ethereum-based solutions, ensuring a smooth and beneficial transition. Etherealize will also promote Ethereum, boosting its visibility among institutions. Interestingly, Etherealize supports Ethereum’s goal of becoming a global foundation for a decentralized internet.
As the network improves with updates and solutions for better scalability, Etherealize will play an important role in helping more people use Ethereum. Specifically, it will focus on areas usually led by centralized technologies.
Ethereum Positioned as a Leader in the Space
Beyond Etherealize, Ethereum developers March 2025 as the target date for the long-awaited Pectra upgrade.
Initially slated for late 2024, the Pectra upgrade faced delays as developers expanded its scope to include several Ethereum Improvement Proposals (EIPs). These upgrades aim to address technical and user-facing aspects of the network, reinforcing Ethereum’s role as the leading blockchain for DeFi.
In preparation, , a temporary testnet, was launched in November 2024 to test the critical upgrades. Key enhancements will simplify wallet experiences for users. It will also enable account abstraction, increase validator stake limits from 32 to 2,048 ETH , and refine deposit and exit mechanisms.
Per the update, Etherealize will also join in core development efforts within the ecosystem.
Ethereum Layer-2 Push
The broader Ethereum ecosystem is thriving, buoyed by its L2 ecosystem.
Some days ago, Ethereum co-founder Vitalik Buterin Soneium, a new Layer-2 blockchain built as a promising solution for users and businesses. Meanwhile, Sony BSL’s bold entry into the Ethereum Layer-2 space comes amid ongoing competition among major players.
The platform distinguishes itself by incorporating USDC as the main exchange token through a collaboration with Circle. This strategic move enhances its reliability and bridges the divide between conventional and DeFi ecosystems. Likewise, Sony BSL envisioned further Web2 and Web3 technology integration to offer users a unified and seamless experience.
In December, launched Ink, an Ethereum scaling solution, amplifying the rivalry for market dominance. Simultaneously, , backed by Coinbase and Arbitrum, maintains leadership in transaction volume and Total Value Locked (TVL). As part of its advancement, Base developers aim to innovate further by tokenizing COIN on their protocol this year.
Such advancement underscores the Ethereum ecosystem’s evolution as every new initiative redefines its structure. Soneium, however, stands out for its business-friendly design and transparency. Buterin’s comments on the blockchain’s capabilities show its potential to balance control and user autonomy.
